This concept came from a project based on brand marketing. The objective was to make a beverage and build a brand name and logo based on it. Once we had an idea for the beverage, the brand production had to be built. Logos, original packaging, even the description of nutrition facts, was all created to sell the ROCKIN' CRAVES brand name as legit as possible. I enjoyed this project because it made me understand the mechanics of having to make a good brand name, along with accessorizing the brand and hypothetical mockups of the brand. I wanted an appealing beverage that also served a pleasing scene to the ideal consumer of my product, as well.
